Google Ads

This week we were learning about how to set up and optimize our Google ads before launching them.

The most beneficial activity was to look at the ads of my classmates to see what kind of ideas they have so that I might use them in my future ads.
What I liked, is when people divide their campaigns into a couple of different ad groups with unique messaging.

I would really want to experiment with that in the future, but in my Ukrainian genealogy business, I wasn’t able to find many keywords that would pertain to Ukrainian genealogy, versus genealogy in general.

My professor suggested that I read the reports from Google Ads after I run a campaign with broad keywords to see how people find my ads and use those keywords to further optimize my campaigns.

We should be launching our ads soon, and I can’t wait to see the results!